Japan outraged over Kardashian shapewear line 'Kimono'

'Kimono is not underwear! Stop trademark registration! Don't make the word kimono yours!' wrote Twitter user Ruu, echoing a common theme. Others said using the word was 'a theft of traditional culture' and begged Kardashian to change the name, saying the underwear would sell just as well if it was called something else. 'This is the kimono I wore to my wedding,' wrote Masako Oi, over a photo of herself in a light-blue kimono patterned with flowers. 'I'd like Kim to imagine how she'd feel if someone treated her wedding, prom or baptism dresses as lingerie.' A quiet protest was also spreading under the statement 'This is kimono', with both men and women posting photos of themselves and family members wearing kimono of various styles. Though kimonos are a common sight on Japanese streets, wearing them can involve elaborate tucks and folding, particularly with a sash around the waist. Some people, especially for formal occasions, employ the services of a professional kimono dresser such as Aiko Morita, 69, who said the use of the name for Kardashian's garments could disturb people. 'People would accept it if the product was related to a kimono, but it's got absolutely no kimono element, so I think it's wrong,' she said. Kozue Mae, an 82-year-old woman, echoed this, adding: 'I want everybody in Japan to say 'no' to her.' But not everybody was annoyed. Kazuko Yoshino, a 71-year-old woman, said it might even be good publicity for kimono. 'There are a lot of foreigners wanting to wear it,' she said. ... DailyhuntDisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: Deccan Chroniclehttp://mcspartners.ning.com/profile/guvansheensz?xg_source=activity