Brands eye new kids in tinsel town

, as these youngsters are new in the business, even the audience wants to see more of them, be it in movies, ad commercial or reality shows.' Brand psychology Sources from the advertisement world claim that the 'Big 3' among the screen queens comprise Taapsee, Sara and Janhvi. 'Taapsee's big plus is her relatability. She's not your unattainable Lux beauty, but the pretty, perky girl next door one can relate to. Sara, on the other hand, is glamorous and sunny, the kind of girl you would believe when she sells beauty products or a chewing gum. As for Janhvi, she is favoured for one reason — Sridevi. The consumer relates to her instantly when they see her,' says a well-placed executive at an advertisement agency. Speaking of why the earlier lot of actresses are no longer favoured, another source from the ad world says, 'Deepika and Kareena's married statuses are a big no-no in the ad world. As for Katrina, she has had her innings.' Marital status Ask the ad guru if the marital status of an actress is something that can affect her brand endorsements, and he quips, 'Oh yes! Once an actress is married, she's no longer considered as desirable, and thus the brands start moving to fresh faces. However, this very rule is not applicable to men. Men are desirable irrespective of their marital status, and Ranveer Singh is a classic example of this.' Indeed, even as younger stars such as Vicky Kaushal and Karthik Aryan endorse many products, Ranveer seems to be attracting ever more brands. Show stoppers Interestingly, the younger lot have taken over our screens not only to sell products, but also to make their presence felt in the fashion world. Many designers have been choosing these divas as their show-stoppers.According to Lubna Adams, one of India's leading fashion choreographers, the fashion world is always on the lookout for fresh faces. 'We must understand that brands/designers will have to spend more money if they want bigger, more popular/ trending faces. These younger faces are yet to prove themselves and there is a lot of competition in this industry. So, they are willing to put that extra effort without overcharging or having any reservations,' she concludes. — Inputs by Subhash K.Jah ... DailyhuntDisclaimer: This story is auto-aggregated by a computer program and has not been created or edited by Dailyhunt. Publisher: Deccan Chroniclehttps://www.theverge.com/users/neptunemaars

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